Eagle Creek Launches Programs Enhancing Travel Preparation

March 2008 , Vista, Ca. — Eagle Creek, maker of adventure travel gear, luggage and accessories, focuses on two key facets in helping customers prepare for travel: 1) having the right gear and 2) understanding their destination.

Addressing these needs, Eagle Creek introduces TRIP® — Travel-Ready with Insightful Products — an inventive program matching the right gear with a customer’s upcoming journey. With this program and a responsible, “know before you go” travel philosophy and practice, Eagle Creek helps travelers prepare for any upcoming journey.

The TRIP® process leads customers through a series of questions that help assess their travel gear needs -- a main travel bag, packing accessories, a day bag and all the little things one might need along the way. The traveler is then able to match products to each trip to make every part of the journey as smooth as possible.

With a core value of global citizenship, Eagle Creek advocates and educates customers on the philosophy of responsible travel. This begins with customers gathering information on their destination prior to their visit. This enables them to play active roles in supporting various cultures and acting positively with understanding. Eagle Creek believes this will make the travel experience a more enlightened one for travelers as well as ensuring they are making a positive impact on their destination.

“We want travelers to have the information to fully engage with the people and places they’ve chosen to visit,” says Brand Director Veronica Cox. “Our breadth of products frees them from concerns that center around comfort, gear and safety so they can enjoy what matters — meeting new people and understanding cultures, engaging in, understanding and being inspired by their experiences.”

New for ’08, Eagle Creek is rolling out TRIP® travel rebates and information on Pack-It® and Travel Accessories to retailers nationwide from March 1 through April 30, 2008.

Eagle Creek (www.eaglecreek.com) is the leading maker of travel gear, luggage, accessories and packing solutions for active, adventurous souls. Founded in 1975, California-based Eagle Creek, Inc., invented the adventure travel gear category, introduced the industry’s first convertible backpack-on-wheels and is revolutionizing the way travelers pack with its Pack-It® gear, folders, cubes, sacs and toiletry kit organizing systems.