New BoomerangIt® ID Packs Make an Easy Add-On Sale — Unique Product IDs and Recovery Service Guard Expensive Items from Loss

SAN LEANDRO, CA, December 2007 — BoomerangIt, the world’s leading lost-and-found return service, is happy to introduce its newest line of retail packs — the BoomerangIt Worldwide Luggage ID and Mobile ID. The packs mark the launch of the company’s new Product ID series and provide protection for everyone “on the go” — travelers, professionals, students, families, sports enthusiasts — at an affordable cost.

The new Luggage ID and Mobile ID packs include BoomerangIt’s unique security ID labels and tags that provide Global Lost-and-Found Service for the lifetime of the labeled product. Consumers can choose from several versions. The Mobile IDs feature four, nine and 18 labels and are ideal for portable electronics and other gadgets such as cell phones, PDAs, cameras and MP3 players. With the Luggage IDs, customers can select among two mini, two large or a set of two mini plus two large luggage tags (for luggage, bags and other travel gear). Available now at Amazon.com and shortly at www.boomerangit.com, the packs retail from $6.95 to $17.95.

Developed after extensive market research and based on customer feedback, the new ID Packs are designed to provide the right number of labels and tags for just about anyone and to satisfy every taste. With their attractive design, concise and easy-to-follow instructions, ready-for-display, compact packaging and instant value recognition, the new packs make an affordable impulse buy for any retail environment and are a must-have accessory for travel gear and mobile electronics. What’s more, they are the perfect stocking stuffer for this holiday season, so retailers and distributors may want to get inventory in right away.

BoomerangIt ID labels and tags, backed by a worldwide lost-and-found recovery service, are ideal for any item that’s valuable and vulnerable to getting lost or stolen — everything from keys to tech gadgets to luggage, sports gear and more. And just like in the U.S., if someone finds your item while you’re abroad, BoomerangIt can facilitate its return, speedily and confidentially. Recoveries from all over the world are pouring in daily.

“Register it. Label it. BoomerangIt. It’s that simple,” says Eddie Orton, founder and president of BoomerangIt, Inc. “For only pennies a year, our packs of serialized, tamper-resistant labels and tags can protect your stuff if it’s ever lost or stolen. BoomerangIt gives you a more secure ownership, so you can own better things,” adds Orton. “We have thousands of satisfied customers, many of whom registered their items with some initial skepticism. But after they lose something and get it back, the consensus from them is that ‘the little sticker worked’ and they’ve become our greatest fans.”

BoomerangIt ID labels and tags are a theft deterrent, as studies indicate thieves are less likely to steal marked property. But once registered, if an item is lost or stolen, BoomerangIt can help get it back. If the item is lost, anyone who finds it can contact BoomerangIt online, or call 800-2Boomit (800-226-6648). Using the information provided in the product registration, BoomerangIt will facilitate the return of an item to its rightful owner. Of course, the finder pays nothing, and receives a reward.

For more information or to purchase BoomerangIt labels and tags, visit www.boomerangit.com or contact BoomerangIt at 800-226-6648, x-113; sales@boomerangit.com.

Founded in 2001, BoomerangIt now has more than one million members and returns recovered items daily. The brand evolved from the National Bike Registry (NBR), the leader in bicycle security since 1984. While NBR registers bikes and scooters, BoomerangIt is for everything else. The service works with law enforcement, Good Samaritans and other fiduciaries, such as hotels, restaurants and airlines to help return lost and stolen property to the rightful owners. Popular consumer electronics, luggage and sports equipment manufacturers, including Palm, Toshiba, Pioneer Electronics, High Sierra and London Fog, among many others, have provided BoomerangIt as a product enhancement to protect a customer’s goods after the sale and have gained greater customer loyalty as a result of the service. BoomerangIt is an official licensee of the National Crime Prevention Council (NCPC) and a portion of sales goes to fund NCPC’s “McGruff the Crime Dog” programs.