Badanco to produce Donald J. Trump Luggage and Business Cases
September 2006, New York, NY — The Trump Organization is pleased to announce the addition of luggage and travel goods to the highly successful Donald J. Trump Signature Collection. A partnership with Badanco Enterprises, Inc. to manufacture and market luggage, including business cases, garment bags and travel accessories will enable consumers to travel and do business in comfort and luxury — Trump style.
Donald J. Trump luggage and business cases will be launched at Macy’s department stores during the 2006 holiday season. Value added features to all Donald J. Trump luggage include fine leather trimming with interiors featuring the Trump crest in woven gold embroidery.
“The key to having a phenomenal business meeting is to be prepared, highly organized and ready to make a great impression. Quality travel goods and carrying a stylish business case will show that you are serious and are dressed for success,” says David Katz, chief marketing officer of Badanco.
Consumers have been quick to adopt Mr. Trump’s impeccable taste for fashion and style in men’s apparel and accessories. Two years after The Donald J. Trump Signature Collection clothing line was introduced, a consumer survey published in The Wall Street Journal and WWD ranked Donald Trump among the five top “human brands,” along with the likes of Chanel, Ralph Lauren, Isaac Mizrahi, and Victoria’s Secret. The people polled said these brands offer the qualities of style, color and comfort that they want in their clothing—qualities that are associated with the Trump brand.
“It is a logical extension to provide consumers with the opportunity to bring Donald Trump into their office and business environment,” says Cathy Glosser, The Trump Organization’s vice president of global licensing. “This can now be done when traveling to the next business meeting and in the board room.”
The Donald J. Trump Signature Collection consists of sportswear and dress shirts by Phillips-Van Heusen, suits and suit separates by Marcraft, neckwear, small leather goods and belts by Randa Accessories, watches by E. Gluck, cuff links and men’s jewelry by Swank, high-end jewelry by M. Fabrikant and eyewear by Eyewear Designs.
The Trump Organization
The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment and product licensing and brand development. Donald J. Trump is the chairman and president of the Trump Organization, a privately held company in New York. (www.trump.com)
Badanco Luggage – Badanco Enterprises, Inc.
Badanco is one of America&rsqou;s foremost luggage, business case and travel accessories companies, selling high-quality fashion and status luggage under many fine brands for more than 30 years. Based in Totowa, New Jersey, Badanco is a privately held company. (www.badanco.com)
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