Zip It Gear, Inc.

It all began with a pair of socks. Five years ago, Evan Papel created a pocket-equipped sock as an alternative to money belts and launched his enterprise as Zip It Sox. Since then, the company has grown into a travel and lifestyle brand with a new name — Zip It Gear, Inc. — offering hats, vests and its signature socks, as well as a line of outerwear and other apparel scheduled to debut in 2008.

Zip It’s best-selling item continues to be its Passport Security Socks, which are knit from a highly technical fiber blend, incorporating the secure Zip It pocket to keep passports and other valuables out of reach of would-be pickpockets. The new 2-in-1 Carry All Vest and Travel Pillow has a fleece shell, large hidden pockets, secure pockets designed for passports and airline tickets and a cross-arm comfort system that helps cradle your arms for airborne sleep. Turn the vest inside out and it stuffs into the back lumbar pocket to become a nifty travel pillow.

“We build a lifelong relationship with our customers by thoroughly understanding the needs of travelers and recreation enthusiasts in order to create a line of wearables that incorporates an inconspicuous method of securing their valuables while they are on their journey,” says Papel. “Zip It Gear is proud to be an innovator, with out-of-the-box concepts that reach the marketplace with a consistent ease of comprehension by customers, leading to incremental and meaningful impulse sales for retailers. Zip It Gear will never produce a 'me too' product.”

For more information, log on to www.zipitgear.com or contact Evan Papel at 888-494-7769; info@zipitgear.com.