Intelidea, LLC/Uptown Bella

After 10 years as a customer merchandise business with manufacturing facilities in Asia, Intelidea, LLC is focusing on the U.S. market with the introduction of its first in-house brand, UpTown Bella. The line consists of women-friendly and high-fashion laptop bags and travel accessories aimed at today’s tech-savvy career woman. “Like so many other career women, I discovered that it was impossible to find a laptop bag that was chic and fashionable,” says co-founder Gabrielle Chan. “Consequently, I decided to take matters into my own hands by developing a line of laptop bags that would make every woman feel like a million bucks, even while toting around a computer.”

UpTown Bella products are designed with unique pockets and compartments to accommodate everything imaginable for today’s working woman, including power adapters, cell phones, PDAs, IDs, and cosmetics. “A designed bag must meet specific criteria in order to be counted among this collection,” Chan explains. “It needs to look good, be multi-functional and designed for everyday use, make a walk through airport security a breeze, and have practical features.” The Jennifer Tote and Ashley Satchel bag, in particular, are designed to provide optimum convenience for the “road warrior” career woman; both are equipped with fully padded detachable laptop sleeves specially designed for easy-in and easy-out airport security. 

For more information, log on to www.uptownbella.com or contact Gabby Chan at 925-875-0898; gabbychan@uptownbella.com.