Travel Goods Association

BoomerangIt, Inc.

The idea behind BoomerangIt's Lost & Found Return Service originated from the company's 1999 purchase of the National Bike Registry® (NBR), a leader in the bike security industry since 1984. Based in San Leandro, CA, BoomerangIt is an Internet-powered global registry, property tracking, and Lost & Found Return Service that works with law enforcement, good samaritans, and fiduciaries such as hotels, restaurants and airlines, to help return lost and stolen property to its rightful owners. While NBR registers bikes and scooters, the BoomerangIt brand expands the service to include any personal or corporate property, such as cell phones, PDAs, laptop computers, backpacks, and luggage. "Register it. Label it. BoomerangIt. It's that's simple," says Eddie Orton, the company's president. "For only pennies a year, our packs of serialized, tamper-resistant labels and tags can protect your stuff if it's ever lost or stolen."

Launched in 2001, the service protects anything that's valuable and vulnerable to getting lost or stolen. BoomerangIt also keeps a personal inventory and permanent record of ownership in the event of loss or theft. Once registered, if an item is lost or stolen, the company can help get it back. People who find the lost items can contact BoomerangIt online or by telephone at 800-2Boomit. Using the information provided in the product registration, the company then returns the lost item to its rightful owner. Not only does the finder pay nothing, but he also receives a reward. BoomerangIt labels and tags come in a variety of packages, starting at $9.95 for 10 years, and are available from the company's online store at www.boomerangit.com. Retail packs, which come with a 10-year registration, are being sold at select discount, sporting goods, consumer electronics and travel goods stores. Popular consumer brands such as Toshiba® cameras, Palm® handhelds, Memorex® audio/video products, Pioneer Electronics® car stereos, and luggage and bags from London Fog Luggage™, and High Sierra Sports Company™ have bundled free trial use of BoomerangIt with their products.

For more information visit www.boomerangit.com, or contact Mariya Grigorova at 800-226-6648, x-113 or by email at sales@boomerangit.com.